We strive to make wellness accessible, promote positive social impact, create delightful interactions and elevate brands.
Decades of experience in product development have guided our process into a seamless and streamlined integration of research, design and engineering.
We have worked with several Fortune 500 companies earning dozens of design awards and patents.
As leaders in our field, we teach masters level programs at Parsons the New School, Columbia University and the Pratt Institute.
Exceptional, fast & cost-effective.
TRANSPARENCY
Clearly-defined deliverables and expectations for each engagement
EFFICIENCY
High performance and fast turn around in all phases of development with a seasoned team
HOW WE WORK
AGILity
Collaborative mindset that adapts to evolving project needs with flexible fee structures for various budgets
OUR APPROACH
Advocating
for consumers
Our human-centered design approach exposes and leverages emotional connections between your product and people’s needs to go beyond aesthetics and function
innovatiNG
THROUGH insight
Our iterative methodology explores constant testing of solutions, from concept to prototype, embedding learning and immersion into our target audience's needs.
Creating
lasting value
Our partnership and collective experience enable us to quickly understand your needs and identify unique and feasible solutions that unlock
new value and growth
OUR DESIGN CAPABILITIES
* Activities
* Deliverables
UNDERSTAND
Primary research: Ethnographies, interviews, Journey mapping
& personas, Focus groups, etc.
Competitive landscape assessment
Opportunity mapping
Testing of related products
secondary research: Patents, published studies, materials, etc.
Actionable insights
Design Inputs & Requirements
Verification and Validation plan
Final Design Brief
EXPLORE
User Experience development
Idea Generation
Co-creation
User testings
BRANDING & POSITIONING
SKETCHES & RENDERINGS
MOCK-UPS
MATERIALIZE
FORM DEVELOPMENT
BRAND DEVELOPMENT
PROTOTYPING
USER VALIDATION
2D & 3D CAD
GRAPHICS & PACKAGING
PROTOTYPES
optimize
design for manufacturing
implementation of feedback
product specifications
final 2d & 3D cad
specs
SPECIFIC DESIGN TOOLS:
perception studies:
objectively validating
a design direction
Through the analysis and quantification of emotional responses to different design directions we can confirm which one is more appropriate for a specific market.
This process can also help us refine a design.
DESIGN SPRINTS:
ACCELERATE YOUR TEAM'S LEARNING AND INNOVATION PIPELINE
Design Sprints are fast paced workshops used to solve problems and test new ideas quickly without having to invest too many resources. Invented at Google by Jake Knapp, Design Sprints help teams solve big problems and validate prototype solutions with your target consumer in as little as five days.
Industry leaders such as Facebook, Apple, Amazon, Airbnb, Uber, IDEO, and LEGO have adopted this process as well as organizations like the United Nations and the European Space Agency. Smart teams around the world are applying its lessons to give their products and services the best chance of success with very little risk while having fun.
CO-CREATION SESSIONS:
DESIGNING WITH THE USER,
FOR THE USER
Co-creation sessions engage and empower the user, working in collaboration with them, in order to generate ideas and create concepts.
The user is not just a subject of study in the creative process, but an essential player, as they can provide insight into what is valuable to them.
